SUP Reviews, SUP Events and more | The SUP Company


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The SUP Company

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SUP Reviews, SUP Events and more


We are thrilled to announce the launch of our Naish Stand Up Paddleboard Test Centre at The SUP Company - No.1 for compsite and inflatable SUP in Europe.

The SUP Company's unique waterside location means you now have the opportunity to demo many Naish SUP models including the high performance Naish Maliko.

Naish Demo Days everyday!


Red Paddle Co was one of the very first SUP inflatable manufacturers that we worked with here at The SUP Company. As such over the years we have developed an indepth knowledge of Red Paddle Co products and have become the very first dealer in the UK to achieve this World leading manufacturers status as a Prefered Dealer.

Starboard All Star 14 x 28" Airline - 2018 - Teaser Review

We have been waiting for the the Starboard All Star 14'0 x 27" Airline for a little while now and we are thrilled to have been one of the first to paddle arguably one of the most innovative and anticipated inflatable paddleboards in the World.

With it's unique nose cone and aramid line arrangement, the Starboard Airline range of SUP inflatables is a clear demonstration of Starboard's obession with performance and making inflatable paddleboards as fast as possible.


Stand Up Paddleboards, whether inflatable or hard boards, or simply large items such as paddles are not exactly the most subtle of Christmas presents to hide. So here at The SUP Company we want to make everything from ordering the board of your loved ones dreams to getting it to you as stress free as possible, and that includes storing it right through to Christmas.


The SUP Co Black Friday Sale event will see huge discounts and reduced prices on a huge selection of composite Stand Up Paddleboards, inflatable paddleboards, paddles, leashes, accessories, clothing and more from the biggest & best manufacturers such as Red Paddle Co, Fanatic, Starboard, JP Australia, Jobe & STX.

A number of the deals will be limited by stock - so our advice is not to delay as these deals cannot be repeated.

Here is a our review of the 2018 Red Paddle Co 10'8 Ride. This hugely popular inflatable paddleboard has become a firm favourite with families and larger paddlers; this new Red Paddle Co 10'8 Ride does not disappoint and is every bit as good as the outgoing model.

This 10th anniversary year for Red Paddle Co see's them make a few updates to the 10'8 Ride for 2018 as well as a number of refinements to not just the SUP but also the excellent bag and Titan pump.

Starboard has produced the GO range which is now avalbie in a range of sizes from 11”6 – 10”2 it’s a board that has been designed with the first time paddler who is looking for a fast board that has supreme stability. Starboard has an offering in many sizes so that the GO can accommodate a broad spectrum of rider weights and abilities. As the Go increases in size it also gets wider, so that it offers more stability, as the boards get smaller in size for lighter riders they narrow out and become more manuverable.